1. Start with the business outcome
Before comparing quotes, decide what the website must do. It may need to generate enquiries, explain services, show a portfolio, support online sales or help existing customers find information. A clear goal makes it easier to compare proposals fairly.
2. Check the mobile experience
Review the proposed design on a phone-sized screen. Navigation, readable text, form fields, tap targets and page speed matter. Ask how the website will be tested across common devices and browsers.
3. Ask what is included in the scope
Confirm the number and type of pages, who supplies copy and images, what revisions are included, whether the site has a content management system, and who owns the domain, hosting and website files.
4. Treat SEO as a technical and content process
A credible SEO setup includes crawlable pages, unique titles and descriptions, sensible URLs, canonical tags where appropriate, internal links, an XML sitemap, Search Console and useful page content. No provider can responsibly guarantee a specific Google ranking within a fixed week.
5. Make every service page useful
If your company offers website design, web development, SEO and digital marketing, each service page should explain the process, deliverables, audience fit and common questions. Avoid creating dozens of near-identical pages that only replace “Delhi” with a neighbourhood name.
6. Measure leads—not just traffic
Connect forms and calls to a simple lead tracking process. Monitor organic impressions, clicks, relevant landing pages, enquiry submissions and the quality of enquiries. Use the data to improve pages over time.
7. Plan for support after launch
Ask who handles updates, backups, security, bug fixes and content changes. Make sure the handover includes access to the domain, hosting, Search Console and analytics accounts.
The right partner should make the work and expectations clear—not promise instant rankings.
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